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News / 30 Jun 2017

The Future of Fashion - The Marriage of Fashion & Technology

The Future of Fashion - The Marriage of Fashion & Technology

As fashion designers continue to reinvent themselves, technology seems to be the way forward. What does the future of the fashion industry look like? Here are top 5 trends that will change the fashion industry. 

There’s no denying it, the fashion world will eventually become one with technology. The biggest names in tech, including Google, Apple and Amazon are trying to pave their way into the fashion space. Apple, for example, has its fancy smartwatches and Google has its partnership with Levi’s in creating the commuter smart jacket with conductive fabrics.

The fact of the matter is, the line between these two industries is blurring, if not blurred already. As designers continue to reinvent themselves, technology seems to be the only way forward. What does the future of the fashion industry look like? Isabella Wren outlines the top 5 trends that will shape the future of the fashion industry.

Top 5 Trends That Will Change the Fashion Industry

Chatbots

Established companies are already experimenting with chatbots in the messaging space. As this software evolves, companies can expect a more conversational approach as bots are programmed to handle different types of requests. This app will be instrumental in converting consumers in the e-commerce space.

Change in the Brick and Mortar Structures

In-store customer experience is a big initiative for most brick and mortar retailers. Seamlessly bringing the e-commerce expectations in the store is important in "The Internet of Things" era. Demanding consumers are expecting full control of their shopping experience and typically want things quickly and easily, especially when it comes to the payment part of any transaction. For example, taking a page out of grocery stores, self-checkouts are on the rise as designers like Rebecca Minkoff, introduced self-check outs in her New York City store last year.

Blockchain

Most people are familiar with blockchain in the context of Bitcoin, however, this technology has many uses beyond cryptocurrency. In fact, it can impact industries ranging from finance to fashion in rapid digital payments. Blockchain is essentially a database for mapping digital transactions. It takes blocks of data and links them to other transactions, which eliminates relying on 3rd party data.

In short, blockchain will be extremely beneficial within the supply chain. It will allow retailers to digitally track data like batch numbers, processing information, shipping information, creating accountability. It can even be used in tracking labor conditions.

Visceral Experiences

Experiences that engage the consumer’s five senses; sight, sound, smell, taste, and touch. Retailers are beginning to understand that experiences are what people remember and will start to take a page out of Apple’s books, which refers to its stores as town squares, allowing consumers to gather in a community.

Digital Realities

Digital realities will help consumers in numerous ways. The incorporation of virtual reality some say will replace the classic e-commerce platform in the future. It’s the way brands can directly engage with consumers. One famously used technology is virtual reality. A popular trend has been in 3D virtual fitting rooms where consumers can try things on without physically doing so.

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